Hsu Yee May is a Myanmar-based marketing professional with over 12 years of experience in media, branding, and digital communication. She currently serves as:
Lecturer at Techkatho University Digital Campus
Digital Communication Manager at Zaw & Partner PR and Community Agency
Chief Operation Officer at The Next Influencer Co.,Ltd
Founder of Soul Elements, a lifestyle brand
Known for her strong commitment to local product advocacy, she launched impactful campaigns like “Hold 5 Minutes Before Throw” and organized the major exhibition “Made in Myanmar”, which hosted 125 local vendors with over 120,000 visitors.
SDG Innovator: She is recognized as an SDG Innovator 2025. This status is attributed to her long-standing work and recommendation under U Zaw Ye Naung (the founder of Shwe Taung Nyo Gyi and Zaw & Partner), who is himself a UN SDG Pioneer.
3zero Seed Grant Winner: She is a winner of the seed grant from the 3zero – Circular & Eco-Innovative Entrepreneurship Program, underscoring her commitment to sustainable and environmentally conscious business models.
Current Roles: She serves as the COO of The Next Influencer Co., Ltd. and the Digital Communication Manager at Zaw & Partner PR & Community Agency. In these roles, she specializes in digital communication, lead generation, and crisis perception management.
"Made in Myanmar" Initiative: She was a key organizer of this major local product fair, which hosted 125 local vendors and reached an audience of over 120,000 visitors, aimed at boosting the domestic economy and SME sector.
"Hold 5 Minutes Before Throw": She led this sustainability-focused campaign to promote mindfulness and reduce waste.
Public Health: She was the creative force behind "Arr Phyae San," a mascot for fortified rice designed to improve public health awareness.
Lecturer: She teaches at Techkatho University Digital Campus, where she bridges the gap between marketing theory and practical digital application for students.
Academic Background
Master of Business Administration (MBA) - Business Strategy
European International University - Paris (Official) | 2023 – 2024
Diploma in Marketing / Marketing Management
Strategy First International College (SFIC) | 2017 – 2018
Diploma in Business Administration and Management
Strategy First Institute | 2016 – 2017
Bachelor of Science (B.Sc.) in Physics
Yenanchaung University | 2013 – 2015
Diploma in Electronic Communication
Government Technical Institute | 2010 – 2012
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Soul Elements: She is the founder of this lifestyle brand, further demonstrating her involvement in the "Made in Myanmar" ecosystem as a business owner herself.